I thought this shirt was cute and hoped it was soft because I'm pretty tactile when it comes to my clothing. The fit was fantastic, the material is soft and I absolutely love it. I bought another one today and went up a size to get a slouchier fit. Original size I bought was a Medium based on the measurements in the fit guide and it fit perfectly. I'm doing a Large this time for some extra room. I'm 5'7 and 150 pounds, athletic build and the size guide was spot on. These will definitely be my "go to" shirts this winter.